{"id":11,"date":"2021-12-16T05:58:36","date_gmt":"2021-12-16T13:58:36","guid":{"rendered":"https:\/\/www.kpihp.org\/snapshot\/?page_id=11"},"modified":"2023-03-20T09:58:08","modified_gmt":"2023-03-20T16:58:08","slug":"amplifying-our-voice","status":"publish","type":"page","link":"https:\/\/www.kpihp.org\/snapshot\/2021-snapshot\/amplifying-our-voice\/","title":{"rendered":"Amplifying Our Voice"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row css_animation=&#8221;fadeIn&#8221; full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;bottom&#8221; wpex_bg_overlay=&#8221;dark&#8221; el_class=&#8221;block-page-hero amplifying&#8221; wpex_bg_overlay_opacity=&#8221;0.6&#8243;][vc_column][vc_column_text]\n<h1><span class=\"lte-purple\">Amplifying<\/span> Our Voice<\/h1>\n[\/vc_column_text][\/vc_column][vc_column el_class=&#8221;block-scroll-arrow wht&#8221;][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjIlMjNjb250ZW50JTIyJTIwY2xhc3MlM0QlMjJsb2NhbC1zY3JvbGwlMjIlM0VHbyUyMHRvJTIwbmV4dCUyMHNlY3Rpb24lM0MlMkZhJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;content&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:60px;\"><\/div>[vc_column_text el_class=&#8221;block-intro&#8221;]The KP Drug Pricing Initiative, a cross-functional team within Government Relations led by Institute for Health Policy leader Murray Ross, has worked to evolve the narrative around drug pricing and advance policies that will address high prices. Collaborating closely with our internal subject matter experts as well as external partners, we focus on three substantive areas: anticompetitive abuses, fair prices, and research and development.[\/vc_column_text][vc_column_text]To support the Drug Pricing Initiative strategy and advance and amplify our narrative around promising ways to tackle high drug prices, IHP hosted meetings, published written pieces, and partnered with renowned drug pricing experts.<\/p>\n<p>We partnered with experts at Harvard Medical School&#8217;s Program on Regulation, Therapeutics, and Law (<a href=\"https:\/\/www.portalresearch.org\/\">PORTAL<\/a>) to better understand the evidentiary standards used to approve drugs, and to develop policy options that could strengthen the evidence base and improve completion of post-market requirements and commitments. Policies and regulatory changes in this space could help reduce the number of drugs available in the US that have little or no benefit for patients.<\/p>\n<p>Additionally, we supported Georgetown University\u2019s PharmedOut to develop a <a href=\"https:\/\/sites.google.com\/georgetown.edu\/pharmedout\/resources\/pharma-marketing-hub\" target=\"_blank\" rel=\"noopener\">Pharma Marketing Hub<\/a>. The Institute for Health Policy provided PharmedOut with literature summaries and factsheets highlighting many pharmaceutical marketing tactics and their impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; equal_height=&#8221;yes&#8221; remove_bottom_col_margin=&#8221;true&#8221; el_class=&#8221;block-callout-split-row&#8221;][vc_column offset=&#8221;vc_col-lg-4&#8243; el_class=&#8221;bg-blue&#8221;][vc_column_text css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;white&#8221;]\n<h2>IHP amplified Kaiser Permanente\u2019s voice on timely topics by hosting a forum addressing racial equity in the drug development system and developing compelling publications like the drug policy 101 explaining pharmaceutical marketing tactics.<\/h2>\n[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8&#8243; el_class=&#8221;block-stories bg-drk-blue&#8221;][vc_row_inner gap=&#8221;10&#8243;][vc_column_inner width=&#8221;7\/12&#8243;]<figure class=\"vcex-image vcex-module  wpb_animate_when_almost_visible wpb_fadeIn fadeIn img-frame\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block overlay-parent overlay-parent-video-icon_2 wpex-overflow-hidden\"><a href=\"https:\/\/youtube.com\/embed\/RVVFKIhJB4w\" class=\"wpex-lightbox\" data-width=\"1200\" data-height=\"675\"><img width=\"1920\" height=\"1080\" src=\"https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-forum.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"Pharmacy tech handing medication to member\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-forum.jpg 1920w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-forum-300x169.jpg 300w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-forum-1024x576.jpg 1024w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-forum-768x432.jpg 768w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-forum-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n<div class=\"overlay-video-icon_2 theme-overlay wpex-absolute wpex-inset-0 wpex-flex wpex-items-center wpex-justify-center\" aria-hidden=\"true\">\n    <span class=\"overlay-bg wpex-bg-black wpex-block wpex-absolute wpex-inset-0 wpex-opacity-20\"><\/span><svg class=\"overlay__video-svg wpex-transition-transform wpex-duration-300 wpex-max-w-20 wpex-relative\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"60px\" width=\"60px\" viewBox=\"0 0 24 24\" fill=\"#FFFFFF\"><path d=\"M8 6.82v10.36c0 .79.87 1.27 1.54.84l8.14-5.18c.62-.39.62-1.29 0-1.69L9.54 5.98C8.87 5.55 8 6.03 8 6.82z\"\/><\/svg>\n<\/div>\n<\/a><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;5\/12&#8243;][vc_column_text css_animation=&#8221;fadeIn&#8221; el_class=&#8221;white&#8221;]\n<h3>Building racial equity into the drug development system<\/h3>\n<p>We hosted a two-part virtual forum examining racial equity in the drug development system, which highlighted experts including our partner Priti Krishtel, JD, co-founder and co-executive director of <a href=\"https:\/\/www.i-mak.org\/\" target=\"_blank\" rel=\"noopener\">IMAK<\/a>.[\/vc_column_text]<a href=\"https:\/\/youtube.com\/embed\/RVVFKIhJB4w\" class=\"vcex-button theme-button inline  wpb_animate_when_almost_visible wpb_fadeIn fadeIn wpex-lightbox\" data-width=\"1200\" data-height=\"675\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Watch video<\/span><\/a> [\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;10&#8243; columns_right=&#8221;yes&#8221;][vc_column_inner width=&#8221;7\/12&#8243;]<figure class=\"vcex-image vcex-module  wpb_animate_when_almost_visible wpb_fadeIn fadeIn img-frame\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><a href=\"https:\/\/www.kpihp.org\/issue-areas\/drug-pricing\/\"><img width=\"1920\" height=\"1280\" src=\"https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-pricing.jpg\" class=\"vcex-image-img wpex-align-middle\" alt=\"Prescription pills\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-pricing.jpg 1920w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-pricing-300x200.jpg 300w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-pricing-1024x683.jpg 1024w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-pricing-768x512.jpg 768w, https:\/\/www.kpihp.org\/snapshot\/wp-content\/uploads\/sites\/2\/2022\/01\/p-drug-pricing-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/figure>[\/vc_column_inner][vc_column_inner el_class=&#8221;content-right&#8221; width=&#8221;5\/12&#8243;][vc_column_text el_class=&#8221;white&#8221;]\n<h3>Drug policy 101: Pharmaceutical marketing tactics<\/h3>\n<p>This thorough, but accessible white paper describes the types of marketing tactics that pharmaceutical companies use and the adverse impacts those tactics can have on patients, clinicians, and the health care system.[\/vc_column_text][vc_column_text]<a class=\"button\" href=\"https:\/\/www.kpihp.org\/blog\/drug-policy-101-pharmaceutical-marketing-tactics\/\">Learn more<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n<p style=\"text-align: center;\"><a href=\"\/snapshot\/\">Back to home<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;fadeIn&#8221; full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; columns_placement=&#8221;bottom&#8221; wpex_bg_overlay=&#8221;dark&#8221; el_class=&#8221;block-page-hero amplifying&#8221; wpex_bg_overlay_opacity=&#8221;0.6&#8243;][vc_column][vc_column_text] Amplifying Our Voice [\/vc_column_text][\/vc_column][vc_column el_class=&#8221;block-scroll-arrow wht&#8221;][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjIlMjNjb250ZW50JTIyJTIwY2xhc3MlM0QlMjJsb2NhbC1zY3JvbGwlMjIlM0VHbyUyMHRvJTIwbmV4dCUyMHNlY3Rpb24lM0MlMkZhJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row local_scroll_id=&#8221;content&#8221;][vc_column offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text el_class=&#8221;block-intro&#8221;]The KP Drug Pricing Initiative, a cross-functional team within Government Relations led by Institute for Health Policy leader Murray Ross, has worked to evolve the narrative around drug pricing and advance policies that will address high prices.&hellip;<\/p>\n","protected":false},"author":94,"featured_media":0,"parent":10,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amplifying Our Voice - Kaiser Permanente Institute for Health Policy Snapshot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kpihp.org\/snapshot\/2021-snapshot\/amplifying-our-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amplifying Our Voice - Kaiser Permanente Institute for Health Policy Snapshot\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;fadeIn&#8221; 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